I used to be a WordPress fanatic. You can say that WordPress used to be the go-to for small businesses. I remember I'd spend hours searching for the best plugins to help with a full-cycle marketing strategy.
You can customize WordPress. Unfortunately, the time that I spent searching for plugins would have been better focused on marketing. Time management is everything for a small business. Hours can make the difference between a new customer or another day without sales.
While I did find plugins that did the job I needed, I remember how much of a hassle it was to integrate everything.
I needed a CRM, a Social Media Management Platform, and an Email Campaign Platform to meet the demands of our marketing strategy. It was a headache when I had to mix and match what worked. Sometimes I'd end up with platforms that weren't compatible.
Either way, I used to think that there had to be a better option that was all-inclusive. If there was one, I had yet to find one that checked all the boxes.
What could get the job done with minimal effort? It wasn't until I found Wix that I realized what I had been missing.
If you are someone who doesn't have a big team or you are riding solo, Wix can save you time and headaches.
Let's Begin!
Built-In CRM
Usually, CRMs are separate from a website build. A CRM is a customer relationship management tool that can be used to store previous customers. What I liked about Wix is that you don't need to switch between platforms to access your user base.
A customer relationship management system is necessary to keep track of your customers, especially long-term. As you build your lists, you'll find that it's easier to bring in a steady flow of sales. The point of it is to maintain relationships with customers. With Wix, you can email, text, and contact potential customers via their dashboard. It's all in one place
You can task sales teams to contact potential inquiries and add notes of their progress. There is an added bonus too. Invoices can be sent from Wix. It's convenient and cost-effective.
Low Cost
Wix is free to start. You can build a site in minutes and with little effort. Plans range from $11- $29.50 per month.
Most plans offer you everything you need including a built-in CRM, email marketing tools, a business phone number, social media management tools, a domain name, a business email address, and a business hub.
In comparison to some of its competitors, it's a steal. WordPress and GoDaddy are alternatives. However, their prices don't include what you need. You'll have to spend more time searching for the right tools to fit your setup.
This is not to include the plugins. Plugins can get expensive. Wix is ready to go right out of the box. There is no additional setup necessary.
Email Marketing Tools
Wix includes an email marketing tool. You can schedule email campaigns, send out newsletters, set up automated emails, and utilize their templates. It takes minutes to schedule an email campaign. With their templates, you won't need to worry about design either. Your website acts as a CRM and an email tool.
Unlike traditional email campaigns, you won't spend time transferring your contacts over to another platform either. Since Wix has a built-in CRM, you can schedule and re-engage your customers. I found that using the Wix email campaign tool eliminates the potential of email campaigns ending up in spam too.
Templates
You'll enjoy not having to worry about graphic design. Whether it's building your website or sending an email campaign, Wix includes visually pleasing templates. The templates gallery will have what you need for the holiday season.
Easy Maintenance
If you are worried about hiring an i.t team or don't want to spend time on updates, there is minimal maintenance. Wix websites require minimal upkeep, to begin with. Once your site is set up, you're ready to go.
Basic, Easy-to-Use Tools
Wix has this neat SEO resource library where you can learn how to improve your site's organic traffic.
Before you dive into their resources, Wix simplifies the process of adding your website to Google. Wix has a setup guide that includes best practices and recommendations. It will offer you recommendations on keywords, and rankings, and add to your website Google Console. After you finish publishing your website, there is a setup guide included.
It will walk you through the steps on how to list your website on Google My Business. You can trust Wix to walk you through the Local SEO It makes recommendations too.
If you want to hire someone to manage your SEO, Wix features an option to talk to an expert.
Excellent Customer Service
The customer service is excellent. They're available 24/7. If you run into an issue and aren't quite sure how to resolve it, they'll help you. You can contact their chat service, email, or call them. They're responsive and care about your issues.
AI-Based Features
Artificial Intelligence is the future of marketing. AI can assist with task management and better understand customers while improving their user experiences. You can predict, analyze, and design customer journeys that are more targeted and individually tailored.
Wix ADI, you can simply switch to the ADI Editor to further modify your site, but you can also go to the standard Wix Editor. So you're probably wondering what the distinction between the two editors is. In summary, the ADI Editor works within the ADI tool and is quite simple. The Wix Editor includes a ton of customization options and is ideal for anyone who wants to make more comprehensive modifications to their site.
Social Media Management
It's simple to understand why the great majority of small businesses utilize social media as a marketing strategy. Hundreds of millions of people use social media sites like as Meta, Twitter, Pinterest, and Instagram. Having a consistent social media presence enables small businesses to reach out to clients wherever they are.
Wix allows you to manage your social media using your website. Your marketing team can schedule posts using their dashboard. Additionally, they include creative templates that can be custom-tailored to fit your business.
Loyalty Program
Normally, loyalty programs were reserved for high-end, corporate-sized companies. It's not the case anymore.
A loyalty program can be a great way to boost your sales. What exactly is a loyalty program? Customer loyalty programs reward customers who connect with a brand on a regular basis.
It is a customer retention strategy that encourages people to continue purchasing from your brand instead of competitors. The more a person purchases or interacts with the company, the more benefits they receive.
It's easy to get a loyalty program set up for your business using Wix.
Final Thoughts
Your business goals, budget, and services will determine if Wix is the right option for you. There are good ways to do things, and then there are better ways. Technology is useful in marketing because it saves time.