If you're a small business owner, you need a well-designed Facebook business page to make an online presence. A Facebook business page can help you reach new customers and add more credibility to your business.
As Facebook is a popular and powerful social media platform worldwide, the Facebook page for your business is a free opportunity to generate sales and increase brand awareness.
Furthermore, Facebook encourages small businesses to make a Facebook page to grow their brand and promote their products & services to the targeted audience. Fortunately, creating a Facebook business page is incredibly simple.
In this article, I'll walk you through the process of creating a Facebook page for your business. Read the article and follow the steps below to get a useful brand new page.
Let's dive in!
Here's how to create a Facebook page for small businesses and run it in less than an hour.
Login into Your Facebook Account or Create a Personal Profile If You Don't Have One
To create a Facebook business page, you need to have a personal profile. If you don't have a profile, you can sign up and create the profile for free. On the contrary, go to the Facebook website and log in to your account if you've one.
Create a Page
After logging into the account, there'd be a sidebar menu on the left of the homepage, which has Pages. Click on the Pages and then click the Create New Page button.
Enter Your basic business information
After that, you'll be asked to enter your Page name, Category, and Description on the left side. You can add up to three categories and change your category later on. The right side of the screen shows the preview as you put information. When you're down with Page information, scroll down and click on Create Page.
Add Profile Photo and Cover Photo
Next, you will upload a profile and cover photo for your business page. Again, choose the photo that aligns with your brand, and it must be according to social media image standard size.
Facebook Profile Photo Size: 170 × 170 pixels
Facebook Cover Photo Size: 820 × 462 pixels
The profile picture will appear next to your business name. At the same time, the cover photo appears across the top of the page. If you have a recognizable brand, you can use a logo. So, choose the images wisely because they'll represent your business. In addition, it is recommended to use the same images across all of your social business accounts. It'll help your regular customers to recognize your page immediately. Once you have chosen great photos, hit Save.
Enter your Business Information Completely
So, you've created a Facebook page for your business and uploaded images. Now, it's time to fill up all the business details. Your business information will help the customers find any information related to your business on your page, and it'll help your business page rank in search engines. Go to Page About's tab and hit on Edit Page Info. Here you need to fill out the following information:
Username: Username appears in the URL, and it makes your page easier to find by people.
Description: Write a professional description that tells what your page is about.
Categories: You can choose up to 3 categories.
Contact Information: It includes the business phone number, email address, and website.
Location: If you have a physical store, write the full address here, including the city and postcode. Moreover, you can add a service area too.
Hours: If you've selective business hours, state them here.
More: You can add additional information like products, price range, and currency.
Add Action Button to your Page
Don't forget to add a call-to-action button to your business page. Click on Add Button in Provide info and preferences and choose the action button that suits your business best. It'll appear at the top of your page.
Refine your Settings
This is a significant step. First, go to the Settings in the left-hand side menu. Here you'll find a lot of settings that are worth looking at. You can change the settings according to your plan. The most important one is to make sure your page is published, and you're accepting private messages. Also, you can change settings anytime
Create Your First Facebook Post
Your Facebook business page is ready! But, before inviting your friends or people to follow your page, you must post some valuable content that offers value to your visitors. It can be a welcome post, behind the scene photos or video, or anything you find valuable.
Invite Your Audience
This is pretty easy to do!
Now that your Facebook business page is ready and loaded with great content, it's time to show your robust online presence to the world. Start by inviting your Facebook friends. To do so, go to the bottom to Set your Page up for the success menu and expand the section to find Introduce Your Page. Now, hit the Invite Friends button, select the friends and click Send Invites. Furthermore, you can promote your page and turn it into a valuable asset for your business by using Facebook stories, Facebook Ads, pinning a post, and connecting with other pages.
And there you have it- 9 simple steps to create a Facebook Business Page that will allow you to reach a ton of potential customers.
Your Facebook business page will help you to level up your Facebook presence. It is a powerful way to increase awareness of your business to a targeted audience. Just follow the steps outlined above to create & optimize your page and expand your reach. Do you have any questions about creating a Facebook business page or anything else?
Let me know in the comment section below! I'd love to know your thoughts and help you take full advantage of this fantastic social media platform.