If you're unfamiliar with Fiverr, it's an online freelance marketplace. Buyers who require freelancing services can use this site to find workers for a variety of tasks. Similarly, freelancers can charge whatever they choose for their services.
Fiverr is a popular outsourcing platform that may be a great way to make money or a complete waste of time and effort.
I didn't say it was a waste of money since you can get your money back if the job isn't up to par, but you can't get your time and energy back.
I was a big admirer of Fiverr when I first launched my first business, and I still am. It can be an incredible resource for small projects you need for lower cost and less time. In addition for it being great for business owners, it's an excellent way to start your business too.
Many others turned to freelance to augment their income as the virus spread. In fact, in 2020, more than 2 million people in the United States will be working as freelancers.
As a result, freelance web marketplaces such as Fiverr exploded in popularity. At the end of 2021, Fiverr announced an astounding 42 percent revenue increase.
Should you use Fiverr to outsource business projects? My answer to this is yes, but be careful about how you utilize your team and resources. It's not a permanent solution for long-term growth specifically for business owners.
As for freelancers, I'd recommend utilizing them as a support to your business services'. I'll provide a basic overview of what Fiverr is great for.
Is Fiverr Right For You
Before you start diving into Fiverr, it's important you understand what it's best intended for and whether it fits your business. I use Fiverr for my business. I understand its limitations though.
Fiverr is a fantastic platform, but it is far from ideal. Since its low cost and ease of usage, many bootstrapped businesses try to utilize Fiverr for everything.
They want logos created, websites launched, copywriting crafted, and sales pages perfected. Unfortunately, Fiverr is not the best option for all of these things, and you may end up spending more money and wasting a lot of time in the long run.
If you plan to use Fiverr, I recommend using it for these reasons:
While some Fiverr freelancers do offer longer-term and more expensive gigs, such as full website design, the site is best known for quick, low-cost tasks that require a skilled professional. It's a strong contender in our list of the best free job posting sites and the finest press release writing services.
Marketing campaigns: If you need assistance with marketing, Fiverr has a wide range of services ranging from logo design to social media campaigns. It's an excellent method to expand your marketing team without adding to your payroll. It's one of the top digital marketing companies for small businesses and the finest social media marketing agencies for small businesses that we suggest in our guidelines.
Graphic arts & design: Freelancers provide examples of their work as part of their profile, so you may pick from a broad range of styles and methods. One of our top-recommended websites for company logo creation is Fiverr.
I want to lay it out to you what I think you can ain from Fiverr. Additionally, I included the cons.
Since its unique features, Fiverr has quickly grown into a large freelance community. Fiverr has provided strong money security for purchasers since the beginning, ensuring that buyers are protected from frauds that are common on other freelancing platforms. In addition to these security features, there are other typical issues that are holding down the growth of Fiverr's popularity.
We'll start with the benefits:
Best Customer Support
Variety of Projects
Easy to Use Interface
With the good, comes the bad.
If you've worked as a freelancer previously, you're definitely aware of job scamming, which is practiced by both novices and specialists. On certain websites, the vendor promises a lot to the consumers, but when they receive the project, most of the features are not available to them.
This scenario is totally unjust, and those people should be banned from the platform. The Fiverr freelancing network provides purchasers with negative review capabilities, allowing them to leave negative ratings if they are a victim of fraud. This will serve as a warning to other purchasers not to use that seller's services. In addition, the buyer can submit a complaint against the seller with customer service, and the staff will respond quickly.
These are some cons you can expect:
Quality Service demands High Charges
Difficult for Beginners
Hard to Find the Right Person
Quality of Work May Not Be at Par
Best Business Practices with Fiverr
From one centralized dashboard, you can establish large-scale projects and manage all of your freelancers. From the dashboard, you can give freelancers jobs depending on your project needs, manage communications, and establish your budget. You may even choose a project's lead freelancer, who will oversee the rest of the team.
These are some best practices when buying from Fiverr:
Avoid using multiple accounts
Message the freelancer before purchasing
Save your favorites
Don't leave bad ratings unless it's unavoidable
Do smaller projects before entrusting Fiverr freelancers to larger projects
Earn money with referral programs
Set limited user access
Nevertheless, this isn't a replacement for an employee. You can manage some elements of your business via Fiverr.
For the most part, Fiverr pricing is varied. You can find low-cost freelancers who will get the job done. I've had quality work done for as low as $5-$10. It really depends on what kind of work you need to be done. It's been handy when I am on a time crunch.
Is Fiverr Safe?
It's safe. I've had projects before that didn't come out as planned. Though I wasted time, Fiverr does well to protect its buyers. You can be safe in knowing that you won't lose your money too.
Fiverr protects buyer and seller transactions if they use the site to run their business. Users who make contracts or perform transactions outside of Fiverr's service restrictions, on the other hand, are not protected. Your data is protected and safe while you use the platform. Furthermore, Fiverr employs a number of anti-fraud procedures, including Level 1 PCI-DSS, to guarantee that payments are secure and that personal information is not shared with third parties.
You should, however, read the seller's and buyer's contracts thoroughly to understand what to expect.
Don't Use Fiverr to Replace Employees
This is not to say you shouldn't hire freelancers for certain parts of your business. However, there are specific jobs that you should avoid outsourcing like customer service.
You can tell the difference between a Freelancer and an employee. I've worked with companies that have outsourced their jobs to Fiverr. In most cases, it ends up being a bad deal especially if you hire for customer service.
I can immediately tell that the quality is not the same because of freelancers on Fiverr work with a number of different clients. As much as you'd like to save money and focus on profit, Fiverr is not a substitute for quality employees.
In any case, you can use Fiverr to hire an employee if they're willing to work for you. Freelancers on Fiverr may be using Fiverr as an opportunity to show off their talent and work to businesses like yours.
The Bottom Line
You can use Fiverr to scale your business. Though it's not a replacement for good employees, as a start-up or small business, you can use it to outsource time-consuming projects.
While this isn't an exhaustive list of everything Fiverr has to offer, we hope that it will help you gain a better understanding of how the platform works and how to navigate it as a seller and a buyer.
For more information, go to fiverr.com, read the Fiverr blog for insights into the freelancing and digital marketing worlds, or follow the company on any of the social media pages listed above to stay up to date on new policies.