It's June already. Time passed by quickly. We're already mid-way through the year. Whether you're ready for it or not, the year brings surprises. Small businesses should be on the lookout for trends. Trends put forward new ideas and opportunities.
In addition, not all trends "pass." While this may be true, it does not negate the need of capitalizing on the momentum generated by relevant trends in order to increase brand visibility and trust. You also get to maintain a strong and relevant brand presence in the eyes of your target audience while you're at it.
For instance, ZOOM became an instant sensation during the COVID-19 lockdown. Its business skyrocketed. You can't sit back and wait for things to happen. Your best chance is to be on the lookout for an opportunity.
Of course, things are in a constant state of change, but technology and marketing are driving bigger changes at a quicker pace than we may be ready for. There is a shift in the air already. Nevertheless, there are three fascinating trends that I recommend you try for your small business.
Here are three marketing trends to try for June 2022
Trend #1: Marketing Automation
Marketing automation, in its most basic form, is a set of technologies meant to streamline and simplify some of the most time-consuming aspects of modern marketing and sales professions. Automation is all about simplifying a corporate environment that is becoming far too complex, far too rapidly, from automating the lead qualifying process to building a hub for digital campaign design.
You don't need a marketing team to run a marketing automation strategy. Businesses may use marketing automation to target customers with automated messaging via email, online, social, and SMS. Messages are delivered automatically in accordance with processes, which are collections of instructions. Workflows can be specified by templates, constructed from scratch, or changed mid-campaign to improve outcomes.
Even if you don't have a fancy CRM or Text Messaging platform, you can create automated messages using Gmail or outlook. Most Social Media channels The advantage of creating an automated message is that you're able to communicate frequently and consistently. There are plenty of free automated tools available out there for you.
Trend #2: Video Content
Videos are trending for June 2022. While pictures can leave a lasting impression, videos can deliver a message.
It's obvious that as people's lives become busier and their attention spans shorter, videos are the answer. They are simpler to absorb, and individuals appear to be more ready to click on them than on lengthy form publications, where they tend to skim headlines and subtitles.
Videos also provide you greater control over the material, as it might be difficult to explain all you want to say in a subtitle.
Trend #3: Practicing Flexibility
What worked yesterday might not work today. For this reason, you should avoid being married to a system.
Covid-19 brought changes many small businesses weren't ready for. Unfortunately, many businesses went out of business due to the inability to adapt to the change. To avoid a situation like that in the future, flexibility is important, especially in marketing. A one-dimensional marketing strategy can cause long-term damage.
Flexibility indicates you are not tied down to a strategy. Sales are important, but your ability to adapt is too. You can change on a whim. Flexibility is important in marketing because it allows you to shift and focus on new opportunities that could work better in the long run. If you haven't tried something, try it.
Business owners or small marketing teams should invest in flexible tactics that can street the business
These are three marketing trends you can try for June 2022.
It can be risky to implement a new form of marketing. Its uncertainty may leave you feeling worried. Many marketers and business owners are aware that you need to change. The wide idea is to keep a strategy that works but adds new elements to it.
The world will never stop changing. 2022 won't be the last year that shakes the consumer's attitudes. To ensure that you are truly ready, be flexible. This will help you stay on top of your priorities.